CHALLENGE

The Washington State Department of Transportation has become infamous for banning passengers who misbehave on ferries

INSIGHT

Taking a ferry ride is a classic Washington experience, but many don’t know that failing to follow the rules can turn that scenic trip into a one-way ticket off the boat—permanently.

For island residents, the stakes are even higher. Ferries are more than just a mode of transportation; they’re a lifeline. 

SOLUTION

To make sure everyone gets to enjoy smooth sailing, we launched a campaign that educates passengers on ferry etiquette. With a mix of humor and clear messaging, we showed that following the rules isn’t just polite—it’s your ticket to staying on board and avoiding a ferry ban for life. 

CW: Jessica Bickmann