CHALLENGE 

Despite their heavy reliance on digital screens, Gen Z remains largely unaware of the toll this constant exposure takes on their eye health.

INSIGHT

For Gen Z, screens are more than just tools—they're integral to every aspect of life, from learning to leisure. This omnipresent screen time subtly but steadily strains their vision, often going unnoticed until it's too late.

SOLUTION

Crafted a campaign that interrupts Gen Z's digital experience, using captivating, eye-popping illustrations to reveal the hidden dangers of prolonged screen use. By confronting them with the visual impact of digital strain, I transformed screens from a source of the problem into a platform for awareness and action.