CHALLENGE

People forget their reusable bags and end up resorting to using single use bags. 

INSIGHT

Of the grocery shoppers who said that they still use plastic bags, 63% admit they do so because they forget their reusable bag.

SOLUTION

​​ Make sure people never leave home without their reusable bag by integrating it into things people never leave home without.

Phone. Wallet. Keys

With the release of the product online, we’ll place vending machines in grocery stores and shopping malls for easy access to our new product line.

We’ll collaborate with grocery delivery services to promote sustainable shopping practices. When people place their grocery order through the app, they’ll be prompted with a reminder: “Did you forget your bag?” With just a tap, they can purchase Baggu reusable bags to have their groceries delivered in.