TARGET AUDIENCE

Skincare girlies who are way too hot to deal with his bullshit

CHALLENGE

Girls work hard for great skin but get stressed out by guys who don’t deserve their time. 

INSIGHT

Harvard Health says both acute and chronic stress affects your skin, 34% of Americans believe that their romantic relationships (current or previous) are the leading cause of their mental health concerns.

Boy Problems = Bad Skin

SOLUTION

A recurring theme in Sabrina Carpenter’s songs is navigating the complexities and stresses of relationships/situationships. We want ​​Drunk Elephant and Sabrina Carpenter solve your relationship/situationship (skin) problems.

He had a hand in messing up your skin. We’ll help you fix it.

Sabrina Carpenter’s skincare line will feature three different kits focusing on different relationship/situationship statuses.

The Scream Rooms will be in Sephora stores. You’ll go into the Scream Room and immerse yourself in Sabrina Carpenter's music while exploring Drunk Elephant's innovative skincare line. You’ll play a song of your choice and get a free travel-sized product that matches the vibe.

The campaign will end with a Girls’ Girl event. It includes Sabrina’s Court, which offers a unique space where she presides over relationship stressors, a live concert, and a cleansing fire in a hot pink dumpster, symbolizing letting go and moving forward.

Sabrina’s Court and the concert will be live streamed for those who can’t attend.